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Outline
Facebook Page, which masquerades as the official Page for UK retail store Argos, claims that that users who share a photo and like the Page can win a 47 inch HD TV.
Like and Share Argos Scam

© Depositphotos.com/Julia Hansen

Brief Analysis
The Page is not the official  Argos Facebook Page as claimed. Instead, it is a like farming scam designed to trick Facebook users into "liking" the bogus Page and sharing its fake competitions. There are no prizes and no winners. The goal of those responsible for this scam is to artificially inflate the number of likes that the Page has. Pages with high like numbers can be sold on the black market to other scammers and used to market dubious products and services or distribute further scams. The more likes a Page has, the more resale and marketing value it commands. 

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Example

Argos Like Farming Scam


Detailed Analysis
Scammers have set up a fake Facebook Page that bills itself as the official Page for UK based retailer, Argos. The Page claims that users who like the Page and share a picture can win one of ten 47 inch HD televisions. The bogus Page has no connection to Argos and the supposed competition is invalid. There are no prizes. Those who like and share the Page will win nothing at all. The page is a like-farming scam.

Argos has warned users about the scam via a notice on the genuine Argos Facebook Page:

Hi everyone, we have been advised that there is another page on Facebook claiming to be Argos and they are running a competition to win an LG TV. Please be aware that neither this competition or the page has any connection to Argos. We can advise that any official competitions or offers will be shown on this Facebook page or www.argos.co.uk.

The intention of these scammer like-farmers is to increase the value of the bogus Facebook Pages they create so that they can be sold on the black market to other scammers and/or used to market dubious products and services and distribute further scams. The more likes a Page has, the more resale and marketing value it commands. 

Be wary of any messages that promise high value prizes just for liking a Facebook Page or sharing a picture. Do not further the unscrupulous goals of these scammers by liking or sharing their material.

The Argos name and logo has also been misused in related scams that promise free Argos gift cards. Users are fooled into participating in bogus online surveys, ostensibly as a means of verifying their entry. Nobody ever receives the promised gift cards.

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Last updated: June 21, 2013
First published: June 21, 2013
By Brett M. Christensen

References


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