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Outline
Viral Facebook message claims that a person's dogs died after eating Pedigree Dry Dog Food. The message includes an image of a sick dog lying in a pool of vomit.
Labrador Retriever Puppy standing and eating from his dog bowl

© Depositphotos.com/ Eric Isselée

Brief Analysis
The claims in the message remain unsubstantiated. The image used to support the accusation in the message is unrelated to the case described and was taken from a 2011 Cretan Animal Welfare Society blog post. Pedigree has posted a notice stating that they are investigating the issue and maintains that their products are safe and meet stringent standards. It should be noted that there have been a large number of consumer reports that claim dogs have become ill after eating Pedigree food products.  However, these reports also remain unsubstantiated.

Bookmark and Share
Example

FOOD WARNING! This is HUGE - a post I saw that exposes a deadly threat if you use Pedigree dry food... and I sincerely hope you don't. Please read & heed!!!

IF THERE IS A CHEMIST WHO CAN HELP, I HAVE THIS BAG OF PEDIGREE DOG FOOD THAT KILLED MY DOGS, AND NEED TO KNOW WHAT POISON WAS IN THERE. OH YES, I AM ANGRY. PEDIGREE DRY DOG FOOD WOULD BE MY ANSWER.. 271 COMPLAINTS 2013 ONLINE.. SYMPTOMS SIMILAR TO PARVO. VOMIT YELLOW BILE, LETHARGIC, THEN JUST BEFORE DEATH, BLOOD FROM ANAL. JUST LOST MY PRECIOUS DOGS... HAPPENED SO FAST, WITHIN 48 HOURS. TAINTED BAG OF PEDIGREE DRY SMALL BREED FORMULA IN MY CASE. EPIDEMIC. BUYER BEWARE. NO RECALL. IF THIS HAPPENED IN YOUR FAMILY, GET WORD OUT AS THERE IS NO RECALL. I AM HIRING AN ATTORNEY.

Pedigree Dry Dog Food


Detailed Analysis
This warning, which is currently circulating rapidly via Facebook, claims that a person's dogs died after eating Pedigree brand dry dog food. The message alleges that the dog food was tainted with some unknown poison that caused vomiting, lethargy and bleeding in the animals before they finally succumbed.  The message features a disturbing image of a sick dog lying in a pool of vomit.  The unstated implication is that the pictured dog is one of those that died after eating the dog food.

At the time of writing, the accusations in the message remain unsubstantiated.

Moreover, the pictured dog has no connection whatsoever to the case described or to Pedigree dog food.  The picture was posted on the Cretan Animal Welfare Society blog back in June 2011. The post featuring the picture explains that the dog was taken to a vet after being poisoned, but later made a full recovery and was returned to its carers. 

Pedigree has issued a statement about the alleged dog deaths on its website in which it assures consumers that Pedigree products are safe and meet stringent quality controls.  According to the statement, Pedigree is in contact with the consumer who made the allegations and is continuing to investigate. The writer of the message presents no evidence that Pedigree food killed the dogs. Given that the animals were so ill, one wonders why the owner did not take them to the vet earlier. Nor does it appear that the owner attempted to seek a professional opinion as to why the dogs died before posting the message. Instead, she asked via Facebook if there is a chemist that could check the food for her based on the assumption that the food contained poison. But, in the absence of any investigation into the actual cause of death, blaming the food is nothing more than conjecture.  Of course, if the allegations can be shown to be true, then Pedigree would have a case to answer. But, perhaps the dog owner should have called her vet before she considered hiring an attorney.

That said, it should be noted that a number of consumers have Hoax-Slayer - New Articles 3

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