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Outline
Facebook Page claims that you can win one of 3289 pairs of Facebook branded Adidas shoes just by sharing an image of the shoes.

Brief Analysis
Nobody will win these shoes no matter how many times they share the image. The pictured shoes are just a conceptual design and are not available to the public. The supposed giveaway is a like-farming scam designed to garner likes and shares for a bogus Facebook Page. These like-farmers use such fake promotions as a means of collecting large numbers of Page likes and tricking users into promoting their material via shares and comments. Pages with large numbers of likes can be sold on the black market to unscrupulous online marketers. Such Pages can later be re-branded and used to promote other dodgy products or services or launch further scam campaigns. If you come across such a like-farming Page, do not like, share or comment on its material.

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Example

Facebook SHoes Like Farming


Detailed Analysis

Messages currently appearing on Facebook are promoting a Facebook Page that is supposedly giving away more than 3000 pairs of special Facebook-branded Adidas shoes. The Page claims that users can have a chance to win just by sharing an image of the shoes via Facebook.

However, the supposed competition is bogus. Nobody will win these Facebook shoes, no matter how many times they share the image. In fact, the message is just another like-farming scam designed to trick users into sharing a bogus promotion and liking a fraudulent Facebook Page.

The people who create these bogus Pages aim to gather as many likes as possible in the shortest possible time. An effective means of achieving these aims is to use the Page to launch fake competitions in which people are asked to like the Page and share a picture as a supposed condition of entry. In reality, the prizes do not exist and there are no winners. Pages with high like numbers can later be sold on the black market, renamed and re-branded to suit the goals of the buyer, and used to promote the buyer's products or services. They can also be used to launch survey scams and other types of nefarious activity.

The image used in the fake promotion has been stolen from another source. The shoes shown in the image are the work of Glasgow-based designer Gerry Mckay. Via a November 2010 Behance Project Page, Gerry notes:

This is a small project which I was recently working on which brings together Adidas and Facebook. 2006 was the 35th anniversary of the Adidas Superstar and to coincide with that, Adidas released a collection of limited edition trainers. Facebook as a brand is increasingly on the rise, I thought it would be interesting to see what it would look like if Adidas also released a limited edition Facebook Superstar, so I worked on my own design of the shoe and this is what I came up with.

Gerry also designed a Twitter branded pair of shoes. He does not work for Facebook, Twitter or Adidas. The shoes are a conceptual design and are not available for sale or distribution, at least at the time of writing.

Thus, the claim that some unidentified entity is giving away thousands of pairs of the shoes is a quite obvious lie. Be wary of any Facebook message that claims that you can win an expensive prize just by liking a Page or sharing a picture. Do not further the aims of the despicable people who create such bogus promotions by liking, sharing or commenting on their material.


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